A few years ago – back in 2001 – IBM published a famous paper on the costs of usability trying to explain the value of investing in simpler software to use: “Every dollar invested in User Experience makes between 10 and 100 dollars” was the very effective summary of the study. Over the years, more research has strengthened this fact, demonstrating how user experience defects generate loss to companies in terms of productivity and earnings and that the investment in the redesign of the products used is worth the expense.

In fact, the defects related to bad and inefficient UX generate substantial loss to companies in terms of productivity and earnings: the optimization of the User Experience, on the other hand, leads to positive and evident effects on the performance of digital interfaces and on the business.

At Conflux, we believe that User Experience is the new driving force of the technology industry and that it has replaced the old ways of designing services and digital products.
Within the next few years, User Experience will become one of the main business needs for most companies in any sector that have decided to embark on a path of digitization and digital transformation. Conflux’ mission is to design effective, usable, and performing experiences for our customers’ digital services and products and, therefore, to accelerate the process of adopting UX design methodologies.

“Conflux, a consultancy boutique specializing in User Experience design & research, supports companies in the digital transformation process, as User Experience is a fundamental step in defining the process itself. In particular, in the context of creation of new products and services, the right design of the User Experience with a “human-centered design” (hcd) approach is configured as an indispensable element for the success of services which are by nature dematerialized ” – Luigi Greco, Founding Partner and CEO of Conflux