In the last few years, e-commerce is growing constantly and does not seem like it wants to stop: according to the research of Statista, at the end of this year, the sales on E-commerce will reach a volume of about $ 2700 billion, and in 2021, it is expected to reach $ 4500 billion.
Investing in the launch of e-commerce or optimizing the already existing one is fundamental to avoid falling behind the competition, intercepting the real needs of its users.
For this reason, here are 5 key tips for you to improve your e-commerce and to increase sales.
An intuitive checkout, which requires the least possible number of clicks and does not have many fields to fill out for the user, greatly speeds up the process and invites the customer to purchase. This is why it is important, even for a good customer experience, to limit the user’s effort to conduct essential operations, not abandoning it to itself during the flow, but guiding it and channeling it into a path that on the one hand can help it reaching its own objectives and on the other, it can direct him towards the company sales funnel.
For this reason, providing a progress bar within the checkout page helps the user to understand the progress of the process and the steps to follow to complete the purchase. In this sense, it’s essential to know what your customers are looking for and where they find difficulties during the action they take and which leads them to conversion. Using a program like Hotjar on your site, to record browsing sessions, allows you to understand where, in your eCommerce website, your users get stuck, where they stay longer and how to take them quickly and easily to the buying step.
