Digital & Visual Analytics: transform growing data
Every click, scroll and interaction on your digital product tells a story. We analyze real user journeys, discover invisible obstacles in conversion funnels, and provide you with concrete insights to optimize the experience and drive business growth.
Digital and visual analytics allow you to monitor and optimize the performance of a website or digital product. Thanks to quantitative and qualitative data, we can understand user behavior, thus improving the overall experience.
- We analyze usage patterns to identify areas for improvement, allowing us to quickly adapt solutions based on actual behavior.
- Visual analysis provides us with insights to make targeted strategic decisions, improving site design and usability.
- Identifying critical points makes it possible to optimize user journeys and increase the conversion rate, improving service efficiency.
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To transform data into concrete improvements, a structured method is needed. At Conflux, we combine advanced tools, analytical skills and a goal-oriented approach to ensure that every insight can be immediately translated into valuable actions.
- Definition and setup: We map business objectives and set KPIs, objectives and events in platforms such as Google Analytics, Hotjar, Optimizely and Contentsquare. We integrate the tools already available to the customer to collect all relevant data.
- Data collection and analysis: We monitor real behavior on the site and app (click, scroll, navigation) and we organize data according to user segments. We analyze funnels and usage patterns to identify strengths and weaknesses.
- Action planning: Based on the insights, we make targeted recommendations on content, design and functionality. We redesign navigation flows and formulate A/B tests to validate each change.
- Implementation and continuous optimization: We run A/B tests and iteratively refine solutions. We analyze the post-surgery data to verify the improvements and continue to optimize based on the new results.
Data tells very powerful stories, but only if we know how to read them in the right context. Our job is to translate numbers and interactions into decisions that generate real value.
Data-based decisions, fact-based growth
Accurate analysis transforms insights into certainties, optimizes user journeys and improves overall performance. Reading real user behavior means making faster decisions, reducing risks and multiplying results.
average increase in conversion rate after optimization interventions.
average reduction in the abandonment rate at critical points of the funnel
increase in average value per user (ARPU) after data-based optimizations
Conflux's Digital & Visual Analytics solutions put the power of data in your hands. We help you harness numerical insights to make better decisions, optimize the user experience, and grow your business. Thanks to our proven methodology, you will transform numbers and behaviors into concrete opportunities for improvement.
Leave your references and a brief description of your project, and a our Business Developer will contact you to schedule an in-depth call and gather the needs of your project.
