Prototyping, testing, perfecting: this is how a product that works is born
Putting a prototype in the hands of users means immediately discovering what works and what doesn't. Prototype Testing reduces risks and costs, accelerates decisions, and ensures that every investment in development brings real value, not surprises.
The Prototype Test is essential for validating design ideas before development. Through this process, we collect feedback from users on preliminary versions of products, ensuring that the design meets their expectations and solves identifying needs. This approach ensures that the final product is well received by the market, reducing the costs of any remakes.
- Testing prototypes allows us to correct errors at an early stage, avoiding costly adjustments during final development.
- Prototypes help us to perfect the interaction with the product, improving usability and ensuring a smoother user experience.
- Through rapid iterations and continuous testing, we optimize the product before launch, ensuring that it is ready to meet user needs.
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This is not a simple test: it is a continuous validation process. Each phase is designed to collect real data, make evidence-based decisions and minimize wasted time and resources.
- Define test objectives: let's identify what to validate: concepts, flows, interactions or visual design.
- Prototype creation: interactive wireframes or high-fidelity prototypes with tools such as Figma or Axure.
- Recruiting target users: we select representative people to provide relevant feedback.
- Moderate and unmoderated tests: we carry out sessions remotely or in person with direct observation and recording of behavior.
- Data collection and analysis: heatmap, screen recording, qualitative and quantitative metrics.
- Quick design iterations: each feedback loop drives immediate improvements.
- Final validation: we verify that critical issues are resolved and that the prototype is ready for development.
When you put a prototype in front of users, you stop guessing and you start to really understand. Every feedback becomes a better decision, and every decision brings you closer to a product that works
Faster decisions, lower risks.
Validating design choices before development reduces risks, speeds up time and guarantees products that work the first time.
reduction of post-development review costs
speed in time-to-market thanks to faster development paths
user satisfaction at the launch of products optimized products before the go-live
Testing prototypes is not an optional step, it is the key to arriving on the market with a product already validated by users.
Each iteration reduces risks, accelerates decisions, and ensures that final development is focused, without wasting time or budget.
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